- ・The Consumer Multichannel Engagement Lead (MCE Lead) is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly Japan Affiliate by working directly with our marketed brands and cross-functional and creative agency partners to develop and implement effective multichannel consumer marketing strategies based on deep customer understanding and consumer insights. The Consumer MCE Lead will also work with the brand teams to monitor and improve consumer tactic and channel effectiveness on an on-going basis.
・The Consumer MCE Lead deeply understands brand strategies as well as customer insights to collaborate with several internal subject matter experts, agencies and other external partners, to develop and execute industry leading multichannel communication plans engaging consumers. The Consumer MCE Lead demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.
- ・At least 5 years relevant marketing experience – consumer related marketing strategy and tactic development
・Deep expertise in attitudes, beliefs, behaviors of consumers and key influencers
・Experience working with/managing creative agencies and/or other vendor partners
・Agency management experience
・Strong English skills to be able to collaborate with global counterparts.